Elegance in Fashion, Sejal Kamdar’s Understated Style

Sejal Kamdar, the creative force behind Sejal Kamdar Designs, comes from a family with a keen interest in art and design. She has always been passionate about expressing her creativity and bringing beauty into people’s lives through design. A self-taught fashion designer, Sejal holds a Master’s degree in finance from a prestigious university in Hyderabad.

She has honed her skills through years of academic study and practical experience in the field. Her educational background has provided her with a solid foundation of design principles and techniques. When it comes to interests and hobbies, Sejal has a great love for exploring different cultures and art forms. She finds inspiration in traveling to new places, observing unique architectural styles, and discovering diverse artistic traditions. In her free time, she enjoys sketching, visiting art exhibitions, and immersing herself in nature. Professionally, Sejal has gained invaluable experience working with renowned design firms before establishing her own company. Her expertise spans across various design genres, ranging from residential to commercial projects.

Sejal’s keen eye for detail, innovative approach, and dedication to client satisfaction have earned her a strong reputation in the industry. Sejal chose to be in this profession because she believes that design has the power to transform spaces and enhance lives. She is driven by the desire to create functional, aesthetically pleasing environments that bring joy, comfort, and a sense of belonging to the people who inhabit them. Design allows her to merge her passion for creativity with the opportunity to make a positive impact on others. Sejal truly loves what she does and her commitment to her craft shines through in every project she undertakes. It’s this genuine passion and dedication that sets Sejal Kamdar Designs apart.

The Lable Sejal Kamdar 

Sejal Kamdar Designs is a label that epitomizes an elegant, and relatively understated sense of style with strong emphasis on naturally dyed, hand woven, and luxuriously detailed hand embroidery luxe textile. It infuses traditional with contemporary clothing with a unique style and understated elegance.

The brands exclusively work with Ajrakh prints which is an age-old block printing technique, and the colours are used in this are obtained from nature itself which makes this whole process more sustainable.

The brand create clothing that is graceful, stylish, and timeless, reflecting the best of contemporary young Indian fashion that’s clever yet commercial, timely yet timeless. The label embodies the spirit of femininity and strength by breaking the monotony in refreshing silhouettes

The Beginning of Sejal’s Passion

Our world is not ours alone. Humanity can only survive and thrive by co-existing harmoniously with all living beings that share the planet with us. We’ve always believed that fashion can be a force for good.

Sejal Kamdar, the creative force behind Sejal Kamdar Designs, comes from a family with a keen interest in art and design. She has always been passionate about expressing her creativity and bringing beauty into people’s lives through design. A self-taught fashion designer, Sejal holds a Master’s degree in finance from a prestigious university in Hyderabad.

Sejal, being a brilliant designer herself, always had an eye for unique aesthetics and a talent for turning abstract concepts into stunning realities. Over time, she realized that her creative vision had the potential to be shared with a wider audience, and that’s how the idea of starting her own design company took shape.

It all began in 2009, with Sejal’s love for design and her passion for creating beautiful spaces that inspire and uplift.

The journey wasn’t easy, but, fueled by her determination and unwavering belief in her abilities, Sejal decided to take the leap and lay the foundation of Sejal Kamdar Designs. “I wanted to create a space where I could bring my design expertise, personal touch, and innovative ideas together to create spaces that truly reflect the essence and personality of my clients,” she says.

By combining her love for design with her entrepreneurial spirit, Sejal Kamdar Label was born. It started as a small venture, but has since grown into a well-known name in the design industry, thanks to the exquisite designs and exceptional customer experiences that it offers. Sejal’s goal was simple yet profound – to create spaces that not only look aesthetically pleasing but also evoke emotions, reflect individual stories, and enhance the overall well-being of the people who inhabit them. And now, here we are, celebrating the success and joy of Sejal Kamdar Designs together!  It’s truly amazing to see how one person’s passion and vision can inspire an entire company and bring joy to so many lives through artful design.

The brand has been loved by the clints and has received recognition for the unwavering efforts including one of the greatest achievement- participation in the India’s greatest fashion show Lakme X FDCI two times in 2022 and in 2023.

Additionally, the brand was featured in various magazine link Pink Villa, Brides of India,  Urban Asian magazine, Times of India, Lokmat Times, Cine Blitz, Bollywood Shadis, and many more , which highlighted its success story and the positive impact on the community. “It’s been rewarding to see our growth and accomplishments, but we’re always striving to do better and bring even more value to our customers,” Sejal promises.

Bringing Joy with her Creations

At Sejal Kamdar Designs, our mission is to create beautiful and meaningful designs that bring joy and inspiration to people’s lives. We believe that every space deserves to be filled with creativity and personal expression. Sejal envisions for the brand be a trusted design partner, globally known for its exceptional craftsmanship and commitment to delivering unique and tailored experiences for the clients.

“We aim to make a positive impact through our designs, creating spaces that reflect the individuality and dreams of those we serve with sustainability. We are also merging the global aesthetics and traditional Indian craftsmanship with youthful edge to ascertain a global impact,” Sejal briefs us on her vision and goal.

“We discern that the handicraft sector holds immense importance in our brand, starting from printing of the ajrakh block prints to embellish them , we’ve gone through every bit of it, providing employment to more than 100 artisans which also includes the local artisans across the country to construct the ajrakh fabric.”

Company’s Market Presence

Sejal Kamdar Designs serves clients not only in Nagpur but also in various other locations in India and across the globe. While the brand has a physical studio located in Nagpur, the online store makes it more assessable for the clients to reach out. The website includes India’s top most fashion brands like Aza , Pernia’s pop up shop, Tifara, Ajiliya, Fuel Mumbai,Mogra, Peach, Saanch, Studio Luxe Bangalore, Wardrobe Kolkata along with the E-commerce website like Aza Online, Pernia pop up shop online, Paletier, Verve & Vogue, Auraya, House Of Designers, Sylk online ,Hunt Fashion and the list goes on.

A dedicated advertising team handles marketing and communication strategies by utilizing various channels such as social media advertising, online platforms, and collaborations with influencers in the design industry to showcase the work and reach a broader audience. “To increase our reach, we also participate in design exhibitions and events to connect with potential clients and showcase our unique designs and services. Our goal is to create brand awareness, build strong relationships with our clients, and constantly engage with our audience through captivating content and personalized experiences. We understand the importance of effective promotion in today’s digital age, and our team is always exploring innovative ways to showcase our work and connect with design enthusiasts.”

Incorporating Ajrakh

We work Mainly on Ajrakh which is an age-Old block printing techniques. “The technique primarily uses earthy colours which are obtained from the nature itself. The natural dye used in this printing lends a unique characteristic to the fabric. During summer, it expands the pores of the fabric, making it easy for air to pass though. During winters, the pores of the fabric close, providing warmth which makes Ajrakh suitable for all the seasons, and that’s what makes it more sustainable,” Sejal explains.

The brand offer Structured peplums, expertly tailored jackets, Contemporary co-ord sets ,Traditional kurta sets, Jumpsuits, Sculptured drape dresses , Gowns and contemporary lehengas and so on. We do suggest and customise the outfits according to the clients will.

Highlights of the latest collection 

Sejal’s latest collection features a perfect blend of contemporary and traditional elements, inspired by Nature where the transition in seasons alters entire surrounding and mood. From Elegant dresses to sculptured jackets, each piece is crafted with meticulous attention to detail and a touch of artistic flair.

Sejal adds, “we aimed to create designs that not only captivate the eyes but also evoke a sense of warmth, comfort, and harmony within living spaces. Our team poured their hearts and souls into every piece. And guess what? The response to our latest collection has been overwhelmingly positive!”

The collection received incredible feedback from the clients and design enthusiasts alike. They appreciate the intricate craftsmanship, the thoughtfully curated color palettes, and the timeless appeal of our creations. “It’s truly gratifying to see our designs being cherished and admired by people who share a passion for aesthetics and design. The positive response is an affirmation of our commitment to excellence and fuels our drive to continue pushing the boundaries of design,” the founder expresses.

Prioritizing Valued Customers

For Sejal, customer satisfaction means ensuring customers’ happiness and ascertaining that they are content with their purchase and overall experience. “ We love our customers and try to offer them the best,” she says. “If a customer is not satisfied, we would do our best to understand their concerns and find a solution that meets their needs. Whether it’s assisting with a return, addressing any issues, or providing additional support, we want to make sure the customer feels heard and valued. At the end of the day, customer satisfaction is our top priority!”

What sets Sejal Kamdar Designs apart?

“Our unique blend of creativity, attention to detail, and personalized approach. Especially known for ajrakh print, we strive to create designs that truly reflect our clients’ individuality and style. Our team goes above and beyond to understand their vision and bring it to life with precision and innovation.”

Sejal prioritize the client experience from start to finish. “We provide exceptional customer service, ensuring effective communication and transparency throughout the entire process. Our goal is to exceed expectations and create a memorable journey for our clients.”

“In the market, Sejal Kamdar Designs stands out because of our commitment to craftsmanship, quality, and delivering custom-made designs that leave a lasting impression. We continuously stay up to date with the latest trends and techniques, ensuring that our designs are fresh and on-point. Ultimately, it’s our passion for design, customer-centric approach, and dedication to excellence that truly sets us apart from the competition. We take pride in creating exceptional and one-of-a-kind designs that our clients cherish.”