Remodel the Ordinary into Extraordinary: Eynk Design
- BusinessDesign IdeasInteriorSustainable
- March 8, 2023
- No Comment
The furniture market is evolving more to be design-oriented and customer-centric, leaving behind the traditional process of picking from a few pre-constructed items. That’s where the modern-era luxury furniture ventures enter the stage with a resolve to redefine outmoded conventional practices. One such name is swiftly emerging while creating a benchmark in the furniture industry in a considerably short span. The brand, recognised as Eynk Design, caters to a comprehensive continuum of bespoke Furniture for residential, commercial, hotels, and other distinctive market segments and also specialises in kids’ Furniture.
The Brand Story
“Soon after I completed my diploma course in design, I gained experience through internships under elite designers,” Risha Jindal, the founder of Eynk Design, says. Risha was living a peaceful life with her husband and had a creative dream to own a furniture manufacturing company. “I envisioned setting up a furniture manufacturing unit and a swanky furniture studio. That was way back in 2012,” she reminisces.
Though not professionally active, Risha’s passion for designing kept the needed spark alive. She designed the interior of her adobe, and when she had her first baby in 2014, she designed the nursery for her munchkin. “I believe my firstborn proved to be lucky for me. While designing his nursery, the dream of setting up a Furniture designing venture rekindled yet again.”
A couple of years later, in 2016, Risha converted her vision into reality with her creativity, determination, and love for design. “I started Eynk Design with a vision to create luxurious, stylish, and tailored furniture for the sophisticated and perspicacious customers,” she says. “ In the past seven years, we have facilitated numerous valuable customers transforming their houses into comfortable yet exquisite spaces with designs that breathe creativity and vibrancy.”
Eynk’s fully operational state-of-the-art manufacturing and display unit at NH8, Gurgaon, houses spectacular bespoke furniture that adds class to your everyday lifestyle. Each piece manufactured at Eynk’s factory unit accentuates the blend of modern choices, functionality, and aesthetics. “ We pride ourselves on being a
customer-centric organization, and we offer specifically tailored designs according to the client’s needs ensuring personalized relationships.”
Starting with bespoke furniture manufacturing, Risha redefined the design processes to resonate with the client’s tastes and preferences. The business flourished under the creative and Zenith leadership of the founder. A couple of years later, in 2018, Risha launched a product line in the KIDS LUXURY FURNITURE segment. With the thought of newness & expansion, she challenged her creative side and went on to design “MAGIC” and “DREAMS” for every child. Risha’s creations for little one’s are attracting parents from every corner of the country.
Dimensions of Product Design
The furniture segment is vast, decorating every nook and corner of houses, offices, schools, hotels, etc. There are a lot many kinds of furniture having diverse functionalities. Risha unravels her creativity into designing furniture with a touch of metal parts that extend the piece’s life and durability while maintaining its beauty. “The intricate design of any furniture piece veils the amalgamation of durability,
practicality, quality, the process of creation, final finishes with material, and minor detailing,” she highlights.
Regarding the quality of the products, Risha adds, “Quality & finishing plays a major role in each furniture piece, and we fathom the same. As furniture designers & manufacturers, we meticulously check each piece before it reaches its new home.”
The product categories include designing of furniture from floor to ceiling, wall panelling, wardrobes, kitchens, kids’ furniture, and the service encompasses development, manufacturing, and installation.”
EYNK’s Market Presence in Competitive Market
“Looking at the present industrial scenario, the market is very competitive for each player. After the boom in the infrastructure segment, the demand of the furniture industry has amplified many folds,” Risha says.
Along with the thought and plan to serve each family and beautify every house in our country, the venture also aims to manufacture furniture required in schools & hotels in every segment. Currently, Risha is focused on expanding the company’s roots and formulating strategies to strengthen company’s Kids segment.
“Every day, we have to develop new strategies to play & move forward and expand our reach first, nationally and very soon globally. Our company is focused on making the KIDS SEGMENT(Luxe) a huge and successful brand. We are experts in creating a loving and cosy space for your child including masterpieces, plush furniture, and Luxe accessories reflecting your perseverance, preference, and personality.”