Introducing First Light by Understorey | Where abstract artistry meets natural radiance

Introducing First Light by Understorey | Where abstract artistry meets natural radiance

The Art of Bespoke Rug-Making: A Legacy of Craftsmanship and Innovation

Located in the heart of Jaipur, India, lies a bespoke rug atelier with a rich history dating back to 1916. Established within the esteemed premises of SN Kapoor Exports, this atelier has been a beacon of exquisite craftsmanship and timeless elegance for over a century. Founded by a family legacy spanning four generations, the atelier was envisioned with a clear mission to bring the subtle luxury and unparalleled quality of handmade bespoke rugs into Indian homes.

The journey of this atelier began with Vikram Kapoor, a visionary whose dedication to the craft has been unwavering. The designs that emanate from this atelier are far from arbitrary; they are the result of a deliberate process of exploration and innovation. Under Kapoor’s astute guidance, the team collaborates closely with artisans, fostering the development of unique knotting techniques that accentuate the quality of raw materials. This meticulous approach ensures that each rug becomes a testament to artistry and skill, promising longevity as a cherished heirloom.

The intricate craft of rug-making comes to life through a workforce of 3,500 craftsmen, forming a tightly-knit collective that has developed and flourished for over a century. Loyalty reverberates through the generations, with stories of weavers passing down skills from grandfather to father to grandson.

Empowering communities lies at the heart of the mission. The atelier’s processes are designed to create opportunities and sustain livelihoods. The commitment to ethical luxury extends to empowering women in sheep herding and weaving communities, contributing to collective development and cultural preservation.

The creation of these rugs is a collaborative effort that spans various stages. The community is integral to the process, from herders and rearers to dyers and weavers. With over 1200 looms, the atelier stands rooted in the collective wisdom of Jaipur’s centuries-old weaving legacy.

The designs embody a fusion of tradition and innovation. Constant experimentation with textures, finishes, and material combinations ensures that each rug uniquely reflects the owner’s style and personality. The emphasis is not on mass production but on celebrating the handmade, carving out a space for craftsmanship in the modern world.

Approaching the dyeing process with a commitment to ethical and sustainable practices, the atelier operates a zero-waste, zero-emissions dyeing plant, reflecting a dedication to environmental sustainability. This circular economy approach challenges the narrative of fast-paced consumerism, positioning the rugs as heirlooms to be passed down through generations.

Transitioning to the remarkable First Light Collection, Understorey introduces a harmonious blend of abstract modern designs and the finest hand-carded yarn, resulting in a mesmerizing interplay of natural abrash and rich texture. This collection draws inspiration from the ethereal first light of dawn, presenting a fresh and distinctive warm palette that infuses any space with an inviting radiance.

Meticulously crafted with unwavering attention to detail, each rug within the First Light Collection narrates a tale of artistic finesse and groundbreaking innovation. The utilization of hand-carded yarn imparts an authentic touch, evoking a tactile and organic sensation reminiscent of nature’s elegance. The abstract modern designs embody the fusion of tradition and contemporary aesthetics, serving as a true testament to the evolution of design.

Just as the dawn’s first light heralds a sense of rejuvenation and optimism, these rugs imbue your surroundings with renewed vitality and comfort.

In conclusion, this bespoke rug atelier in Jaipur stands as a testament to the enduring legacy of craftsmanship and innovation. With a commitment to ethical luxury, community empowerment, and environmental sustainability, each rug produced is not just a piece of art but a symbol of heritage and timeless elegance.


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The fusion of tradition and contemporary aesthetics showcased in the First Light Collection epitomizes the evolution of design, offering a glimpse into the endless possibilities of bespoke rug-making. As you adorn your home with one of these exquisite rugs, you not only invite luxury and comfort but also become part of a legacy that spans generations.

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