Lotte Rolls Out Second Edition of Its Super Hit Digital Campaign – Hall of Games

Chennai, 7th August 2024: Lotte India, a leading player in the Indian confectionery space today announced the return of ‘Hall of Games – Season 2’, its popular and successful annual social media contest to engage with consumers across different age groups. The fun and intriguing digital campaign will have weekly challenges posted on Lotte Choco Pie’s Instagram page Lotte Choco Pie India for the participants to engage and solve. Following the overwhelming success of Season 1 last year, the contest is set to kick off in August and will run through the end of September.

Each week’s contest brings exciting opportunities for participants to win fantastic prizes, with the grand prize being iPhone16. There are few other interesting prizes as well which is awaiting to be grabbed, ensuring there are plenty of chances for everyone to win.

“Our inaugural season of the ‘Hall of Games’ was a tremendous success, marked by enthusiastic and widespread participation that truly inspired us,” stated Ms. Rachna Anbumani, VP-Marketing at Lotte India. “Building on this momentum, we are excited to present Season 2, featuring enticing prizes, including the latest iPhone as our grand prize. This season, we aim to enhance our engagement and reach a broader audience across social media platforms, offering an even more dynamic and rewarding experience for all participants.”

Interested participants can visit Lotte Choco Pie India and participate in the contest to win exciting prizes. 

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About Lotte Choco Pie: LOTTE India Corporation Limited was established after the acquisition of Parrys Confectionery from the Murugappa Group in 2004. LOTTE Wellfood Co., Ltd (formerly Lotte Confectionery), the parent company of LOTTE India, is part of the Korean conglomerate, LOTTE Corporation. The company is a respected player in the confectionery industry with strong brands like Coffy Bite, Coconut Punch, Caramilk, Lacto King, jellies, lollipops, and éclairs. With 24 CFAs and 4 regional offices, LOTTE India’s products reach over a million retail outlets through 2000+ distributors across the country. In addition to two state-of-the-art, fully automated Choco Pie manufacturing facilities in Chennai and Rohtak, LOTTE India has its own confectionery manufacturing unit in Nellikuppam (near Pondicherry) and outsources confectionery production to three other units across India. LOTTE India aims to achieve leadership status in all categories it operates in.