White Studios’ launches its latest Collection, ‘Zoi’ – a celebration of life, inspired by the Warli Art form

White Studios has once again captured the essence of traditional art in their latest collection, ‘Zoi’. Inspired by the Warli art form, this collection is a true celebration of life and the beauty of cultural heritage.

Gitesh Mehta, the visionary behind White Studios, has delved deep into the art of Warli to bring forth a collection that embodies purity and uniqueness. By merging art with design, aesthetics, and experience, White Studios has created a truly remarkable synergy. The collaboration between designers and ‘ustaads’ artisans has resulted in pieces that are not just furniture, but narratives waiting to unfold.

The ‘Zoi’ collection is a testament to White Studios‘ commitment to thoughtful design and uniqueness. The 16 artifacts in this collection are inspired by the vibrant essence of the Maharashtrian tribal art form, Warli. From accent chairs to decorative pieces, each item in the collection exudes a sense of liveliness and cultural richness.

One of the standout features of the ‘Zoi’ collection is ‘The Clan’, a series of smaller decor objects that breathe life into the everyday. Handcrafted through sand casting and sheet metal fabrication, these pieces are a true testament to the artistry and craftsmanship of the artisans involved. From vases to platters, each item in ‘The Clan’ is a celebration of life and tradition.

The meticulous attention to detail is evident in each piece of the ‘Zoi’ collection. Craft techniques such as etching, sand casting, and metal fabrication have been employed to create masterpieces that are not just furniture, but experiences in themselves. White Studios takes pride in exploring materials and merging arts with design, with a touch of ‘hand-made’ that adds a unique charm to each piece.

Gitesh Mehra, the founder of White Studios, explains that “Zoi coalesces traditional Warli elements with iconic silhouettes, creating a maximalist cavern from afar that simplifies upon closer inspection, revealing the beauty of straight lines, circles, and triangles deeply rooted in every product.” This attention to detail and reverence for traditional art forms is what sets the ‘Zoi’ collection apart.

The form of each product in the ‘Zoi’ collection has been designed with the ‘revival of iconic silhouettes’ in mind, visualizing Warli in a modern way with contemporary colors, materials, and finishes. This approach not only pays homage to the rich cultural heritage of Warli art but also breathes new life into it, making it relevant for contemporary spaces.

White Studios’ ‘Zoi’ collection is more than just a showcase of furniture; it is a celebration of life, tradition, and artistry. Each piece tells a story, evoking a sense of wonder and appreciation for the cultural richness from which it draws inspiration.

In conclusion, White Studios’ latest collection, ‘Zoi’, is a testament to the power of art and design to transcend time and space. By celebrating the traditional art form of Warli, White Studios has created a collection that not only honors cultural heritage but also brings it into the modern world with elegance and grace. The ‘Zoi’ collection is a true embodiment of purity, uniqueness, and thoughtful design, and a testament to the enduring beauty of traditional art forms.