boAt partners with Space Matrix; opens new office space that redefines work culture and inspires self-discovery.

boAt partners with Space Matrix; opens new office space that redefines work culture and inspires self-discovery.

The space has been designed to invoke a sense of pride and invite employees to come to work, collaborate, explore, and socialise – truly living the brand philosophy of #DoWhatFloatsYourboAt.  

Delhi NCR, 14th December, 2023: boAt, India’s leading wearable and audio brand, today announced the opening of its new office space in Gurugram, India. The 22,000-square-foot office, designed by Space Matrix, is a vibrant and energetic space that fosters an inclusive environment that nurtures creativity, imagination, and collaboration among its diverse crew. 

The workspace matches the unique work culture at boAt that promotes self-discovery, blends diverse workstyles and ideologies, and enhances employee engagement. From the moment one enters the office, the design weaves a captivating narrative of boAt’s journey, truly reflecting the brand’s ethos and identity. The workspace showcases a range of exciting spaces, including themed rooms inspired by boAt’s passion points, flexible work settings, and engaging community spaces. By seamlessly integrating elements of nature, the workspace establishes a refreshing and stimulating connection between the indoors and outdoors.

The workspace boasts of several amenities that are typically found in ‘third spaces’ like cafés and clubs, such as a cafeteria inspired by a bar lounge, an amphitheatre setting, a game & leisure zone and more. This  allows employees the choice to work the way they want, take a pause and relax and socialise with colleagues during and outside of work hours, amplifying boAt’s culture of collaboration, creativity and innovation. The overall design of the workspace is bold and young, with a focus on creating a welcoming and inclusive environment. The use of bold colours, graffiti, unique textures, and eclectic furniture creates a space that is both fun and functional.

“We are thrilled to open our new office space, which is a reflection of our brand and matches the preferences and behaviours of Gen Z and millennials.” said Aman Gupta, Co-Founder and CMO, boAt. “We believe that our employees are our greatest asset, and we wanted to create a space that is both inspiring and playful. We are confident that this new office will help us to continue to innovate and grow as a company.”

Adding to this, Akshay Lakhanpal, CEO of Space Matrix, said, “Designing the boAt office was a unique opportunity for us to create a dynamic and engaging space that caters to the distinct needs of boAtheads. Our aim was to craft a conscious workplace that not only sparks creativity but also encourages collaboration and celebrates individuality through Design Thinking. It has been an incredible journey working hand in hand with boAt to bring their visionary aspirations to life.”

The new space for boAt is designed with the idea of creating an open space for different personas. Using boAt’s core identity and ‘DoWhatFloatsYourboAt’ brand philosophy, Space Matrix’s design team and the boAt team successfully transformed this space where employees can feel comfortable and inspired to be themselves, and where they can thrive in a collaborative work environment.

Payal Kapoor, Head of Design -Gurgaon at Space Matrix, added, “Our team approached this project with an in-depth understanding of boAt’s brand philosophy and a profound appreciation for the aspirations of its employees. We set out to create an office space that fosters self-expression, provides comfort, and nurtures a sense of community. The result is a vibrant, functional, and immersive workspace that truly embodies the essence of boAt.”

With the unveiling of this innovative office space, boAt firmly reinforces its position as a leading lifestyle brand and a trailblazer in shaping the future of work culture.

About boAt:

boAt is a leading lifestyle and consumer wearable brand that has revolutionised the consumer electronics space with an extensive range of headphones, earphones, speakers, and other accessories. boAt offers high-quality products designed to enhance musical and fitness experiences. Guided by the principle of ‘DoWhatFloatsYourboAt,’ the brand aims to build an ecosystem for boAtheads, providing a platform for self-expression and discovery.

About Space Matrix:

Founded in 2001, the design practice of Space Matrix has evolved into a dynamic, agile, 21st-century digital enterprise; a design consultancy that specialises in workplace design. The firm has developed a unique client focus that creates and delivers profitable, sustainable, and future-ready workplace solutions. Its continuing mission is to revolutionise the delivery of design and build services in both Asia and globally. The firm has relevant project experience in over 80 cities and 16 office locations in Australia, China, India, Philippines. Thailand, Singapore (HQ), and the United States consistently ranks #2 in Interior Design Magazine’s International Design Giants for Office Design and #1 in India and has won multiple International Property Awards.

Teamwork, Integrity, and Excellence guide the selection of clients, relationships with business partners, the recruitment of team members, and the delivery of services. The firm has over 600 professionals globally and continues to push the boundaries in workplace transformation.

For more information, visit www.spacematrix.com

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